Anyone in the real estate industry knows that the #1 priority of every agent is this: to have as many listings as you possibly can. More listings will lead to greater word-of-mouth, more referrals, a stronger reputation and, possibly most importantly, more income and more revenue for the agent-you. This has never been more true than in today’s seller’s market.

But how does an agent ensure a steady flow of quality listings? There are many tried and true ways of keeping an agent’s listing book full. But the hands-down top strategy across the board, in any market, is this:

Real estate agents must, must, must have the best tools and systems in place to generate the leads they want and need. Sadly, many agents don’t have this one elusive, powerful tool at their disposal. But it’s not because the tool isn’t out there. It is. It’s because it’s not being used, implemented and leveraged to capture and capitalize upon listings in today’s market.